Online video site Vimeo is rolling out tools to let creators charge for their content, the company plans to announce Tuesday at SXSW. The move into paid video distribution is a “natural next step” for Vimeo, CEO Kerry Trainor told me, following the launch of a “tip jar” feature last September. The new feature is called “Vimeo on Demand” and is available to creators with Vimeo Pro memberships (which are aimed at professionals, cost $199 a year and offer options like more video storage and HD playback). Creators control price for their videos but have to charge at least $0.99. There’s a 90-10 revenue split after Paypal or credit card transaction fees, with creators taking 90 percent. Creators also control geographic distribution and whether their content is streaming-only or downloadable. They can put it up for sale on Vimeo.com, on their own website, or both.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.