Warranty provider SquareTrade queried 2,000 iPhone owners and discovered that they have dumped an estimated US$5.9 billion into repairing their iPhones over the past five years. This figure includes repair costs, insurance deductibles for phones with a warranty and full-cost replacements for iPhones that are broken beyond repair. The company looked at how owners were destroying their iPhones and found that most people damaged their phone when it dropped from their hand. The second most common accident is a plunge into a toilet, sink, hot tub or other body of water. Read the full story at TUAW.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.