The Authors Guild has introduced a “Human Authored Certification”, a new designation that guarantees books were written only by humans—not artificial intelligence. But does this really matter? And how close is AI to writing just like us?
Tech expert Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public Communications at Syracuse University, breaks down what this means in the generative era of content creation.
🔹 Before November 30, 2022, nearly everything online was written by humans. But since ChatGPT launched, more and more content is a human-machine collaboration.
🔹 AI tools like Deep Research (Google & OpenAI) are already producing college-level papers.
🔹 Will AI-generated books become the norm? How can we tell what’s truly written by a person?
Watch now as Shelly Palmer discusses the future of writing, AI-authored vs. human-authored content, and how we can verify what we read.
Original Airdate: February 4, 2025
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.