Amazon Puts Health AI on Everything

Amazon Health

Amazon just expanded its Health AI assistant to its main website and shopping app, making healthcare advice available to anyone with an Amazon account. The AI was previously locked inside One Medical’s app after Amazon’s $3.9 billion acquisition in 2023.

Health AI answers medical questions, explains lab results, manages prescription renewals, and books appointments. You don’t need Prime or One Medical membership to use it. Amazon says the assistant works two ways: general health questions without accessing your medical records, or personalized guidance that connects to your actual health data through the national Health Information Exchange.

Amazon claims HIPAA compliance, encryption, and “strict access controls” without specifying who has access or how the encryption actually works. The company says it trains models on “abstracted patterns without directly identifying information,” which means your specific conversation might not train the model, but patterns from thousands of similar conversations probably will.

Prime members get five free consultations with One Medical providers for common conditions like UTIs, pink eye, and erectile dysfunction. Non-Prime members pay per visit. If Health AI thinks you need professional care, it routes you directly to a One Medical provider who can prescribe medication or order tests.

This puts Amazon in direct competition with OpenAI’s ChatGPT Health and Anthropic’s Claude for Healthcare, both launched in January. The most conspicuous difference between the offerings is integration. OpenAI and Anthropic offer standalone health chatbots, Amazon connects its AI to actual medical records, prescription systems, and a network of doctors who can write prescriptions.

The fossilized business models of traditional healthcare providers will practically force consumers to adopt AI healthcare. It will be interesting to watch the adoption curve.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

Categories

PreviousYann LeCun's $1 Billion Bet Against ChatGPT NextNvidia Just Changed the Economics of AI Agents

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in AI, technology, media, and marketing.

Subscribe