Apple was so excited to release its M4 chip that they put it in the iPad first. According to Apple, “the M4 has a blazing-fast Neural Engine — an IP block in the chip dedicated to the acceleration of AI workloads. It’s Apple’s most powerful Neural Engine ever, capable of an astounding 38 trillion operations per second — a breathtaking 60x faster than the first Neural Engine in A11 Bionic.”
Said differently, the M4 is built for AI.
In practice, this means that all of the rumors about Apple’s commitment to AI are based in truth. Will we see Apple actually call out AI features (as opposed to AI benefits, which is its standard operating procedure)?
Neural Engine is now a thing. Get ready for a major shift in the AI landscape. Apple is clearly consumer AI ready.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.