Some New AI Features for Chrome

Image created using DALL·E 3 with this prompt: Create an image of Google’s AI-infused future. Experimental, creative, abstract. Use the colors associated with Google Chrome (from its logo) and combine it with the idea and concept of AI. Again: experimental, abstract. Aspect ratio: 16×9.

 

Google is introducing three new experimental AI features for Chrome. They range from useful to not-so-useful, but they also foreshadow an AI-infused future.

Tab Organizer will automatically suggest and create tab groups based on your open tabs to aid organization and multitasking; you activate it by right-clicking a tab. This is very useful. Right now, I use a Chrome extension called Skeema to do this, and it would be more fun if the feature was built-in to the browser. (To be fair, though, Skeema does way more than just organize tabs.)

AI-Generated Themes allows users to create custom Chrome themes using text-to-image diffusion models without needing AI prompt expertise. You access the feature via “Customize Chrome.” This is fun for about 10 seconds, then it’s slightly annoying.

Writing Assistance will help users articulate thoughts more confidently in public spaces/forums. You initiate AI writing support by right-clicking a text box and selecting “Help me write.” I’m sure I’m stating the obvious, but AI will be incorporated into absolutely everything that might even tangentially benefit from it – and plenty of stuff that won’t.

Google will start rolling these features out over the next few days; the writing assistant is a few months out. Our friends in Mountain View say you’ll see the features in the U.S. on Windows/Mac, but it won’t be enabled for enterprise/education accounts.

Ah… a better life through AI.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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