Some Netflix customers are getting a message on their screens, prompting them to sign up for their own account if they aren’t watching with the subscriber. This raises the question, “Why buy the cow when you can stream it with your friend’s password for free?”
Technically, you’re not supposed to share your Netflix passwords. Historically, Netflix hasn’t done much, if anything, about it. Why? Industry analysts estimate that about a third of Netflix users share their passwords. This wasn’t a problem when Netflix was a Wall Street darling and subscriber growth was strong, but with investors generally less interested in growth stocks, and a bevy of new, big name streamers looking for your time and money, a test makes sense.
This raises another question…
Would you pay for your own account if the login credentials you borrowed didn’t work?
If the survey is not visible, click here.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.