France fines Google another $167 million


France just fined Google 150 million euros (approx. $167 million) for having unclear advertising on the Google Ads page, as well as for anti-competitive behavior. This is a trend in the EU. If you remember, the French government settled a fraud probe with Google for about a billion euros. The EU doesn’t like the fact that Google hoovers up over 90 percent of online advertising.

I’m not a fan of the EU’s strategy, which I can surmise to be something like: “Since we don’t have any big tech, and we don’t incentivize our people to work, and we can’t figure out how to innovate, let’s create value for our economy by suing big tech.”

Through the lens of innovation, the EU looks like a museum.

I’m sure Google did something wrong. I’m sure the French government has made their case. But, once in a while, I’d like to see a press release about something exciting and innovative coming out of the EU, as opposed to a notice about a new fine or a new case against big tech.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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