Microsoft launched Sway on Wednesday, a new app that’s part of the company’s Office family of products. It will sit alongside the regular Word, Excel, PowerPoint, and OneNote apps as a rich content creation tool. In its most basic form, Sway allows anyone to create a beautiful website from just images and text without any effort, and it’s all what you see is what you get (WYSIWYG) — a modern and simple version of FrontPage. Despite that, Microsoft is taking an interesting approach with Sway, using the company’s powerful Azure cloud servers to suggest page layouts and quickly render content on the fly. Sway will format pictures and text in a way that its algorithm feels is appropriate, even picking colors from photos to apply to the site. Although the end result is on the web as a site, it’s actually a complex new format that’s stored on Microsoft’s cloud servers. Sways will render differently based on device type, but they’re not traditional responsive design as Microsoft simply creates separate views on the backend.