As Samsung’s best-selling smartphones face increasing competition from a horde of Chinese lookalikes, one of the South Korean giant’s key goals has been to translate demand for its devices into interest for Samsung’s homegrown software and services. But a new study shows how far the company still has to go. Strategy Analytics, a Newton, Mass.-based research firm, said in a report Tuesday that U.S. users of Samsung’s devices spend little time on its own messaging, music and voice-activated applications including apps like ChatON, the South Korean company’s answer to services like WhatsApp, Line and Viber. The report said that U.S. users of Samsung’s Galaxy S3 and S4 smartphones logged an average of six seconds per month using ChatON, compared to more than 11 hours per month on Facebook and about two hours per month on Instagram.
