Academy Award

Academy AwardIf you live in one of a handful of US cities and already pay for live TV, congratulations — this year’s Academy Awards go to you. Or rather, your phone. The presentation ceremony for the Oscars — routinely the most-watched live awards telecast of the year — will be streamed live over the Internet for the first time by broadcaster ABC and the Academy of Motion Picture Arts and Sciences, the group that runs the awards. ABC, which is owned by Disney, was the first broadcast network to enable live streaming of its programming online, but it has fenced it into markets where ABC itself owns the local station. And even in those cities, it’s available only to people who subscribe to a TV service from a provider that’s agreed to pay ABC for such digital rights. Those distributor payments for digital rights have become a lucrative, growing stream of revenue for programmers like ABC, which are becoming emboldened to offer broader rights as more providers pay.

Read the full story at CNET.

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