NYPDThe New York Police Department has more of a relationship with Apple’s iPhone than merely performing crowd control at and around Apple stores on iPhone launch days like last Friday. A new iPhone model also means a probable uptick in attempts to steal them. And since Friday’s launch of the iPhone 5s and 5c also happens to coincide with the launch of Apple’s iOS 7, which has some new security measures intended to deter theft, New York’s finest and other police agencies around the U.S. are making an effort to get people to download it. The new feature is called Activation Lock (read the official information from Apple here) and basically what it does is force anyone who has the phone — including anyone who has stolen it — to enter an Apple ID and password before they can turn off the “Find My Phone” security feature, erase it or reactivate it.

Read the full story at All Things D.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.