SnapchatFresh on the heels of the announcement that Snapchat received $60 million in funding led by International Ventures Partners, co-founder and CEO Evan Spiegel has told TechCrunch that the first phase of the monetization strategy will involve in-app transactions. According to Spiegel, the company is already playing with hidden features and doing experiments to see what works best. “In-app transactions will come first,” said Spiegel. “We think we can build really cool stuff people want to pay for. The app is now a part of everyone’s day-to-day lives. That means that they will — I at least would — pay for a more unique experience.” He didn’t go into much detail, but he did clarify that the team “has not considered” letting users pay to save snaps. In other words, the in-app purchases may have to do with some sort of personalization.

Read the full story at TechCrunch.

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