As of last week, Instagram users can now record, edit and apply filters to videos up to fifteen seconds long. The move was aimed squarely at Vine, Twitter’s micro video-blogging app, which lets you record six second videos. Both apps let you hold your finger on the screen to capture picture and sound. Releasing your finger stops the recording. But Instagram has a few features that Vine doesn’t. Instagram lets you add one of thirteen different filters to your video, just like you can with your photos. Instagram also gives you nine more seconds to create your mini masterpiece. The videos you take can be uploaded to Facebook, Twitter, Tumblr and more, and can be viewed on any of those social media sites, as well as in the Instagram app’s main feed. Facebook, which owns Instagram, also announced ‘Cinema,’ a new feature designed to cut down camera shake. Instagram is currently available on both iOS and Android, while Cinema is only on iOS. Update your Instagram app today and get filming!
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.