Yahoo and Tumblr

Yahoo and TumblrYahoo Inc. has agreed to pay $1.1 billion for Tumblr, a six-year-old company with more than 100 million users but very little revenue, a deal that highlights the shifting balance of power in the technology business. Veterans like Yahoo have shown they have staying power—and they have cash to spend. But companies like Yahoo’s target, a blogging site, have something valuable as well: the rapt attention of fast-growing communities of users. That has pushed up the price tags as more established companies fear getting left behind as people’s online habits evolve. Yahoo’s board has approved the all-cash deal to buy Tumblr, people familiar with the matter said Sunday. Tumblr’s board also has approved the deal, one of the people said. A deal could be announced as soon as Monday, the person said.

Read the full story at the Wall Street Journal.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.