As the producer behind hits such as The Ring and Mulholland Drive, Neal Edelstein is now trying his hand at experimental new media, kicking off with Haunting Melissa. Co-founded as a ‘next generation production’ company by Edelstein, Hooked Digital Media premiered Haunting Melissa last week, and is striving to “reinvent storytelling” for the digital age. In a nutshell, the story centers around a teenage girl called – unsurprisingly – Melissa, who believes her deceased mother has returned to haunt her. We’re starting to see a slew of content air exclusively online – take Netflix’s Hemlock Grove for starters – but Haunting Melissa goes that extra step by making it available exclusively in-app via your iOS device. Haunting Melissa follows in the footsteps of the Blair Witch Project and Paranormal Activity, in that it tries to adhere to a real-life feel as close as possible – we’re talking shaky cameras here.