CNN and BuzzFeed

CNN and BuzzFeedBuzzFeed is accelerating ahead with plans to broaden its presence and storytelling after it partnered with CNN to launch a new YouTube channel that will feature broadcast content specifically designed to be shared across social platforms. In an interview with the Wall Street Journal, BuzzFeed COO Jon Steinberg said the company will invest ”a low eight-digit sum” over two years to develop content for the ‘CNN BuzzFeed’ channel. Initially, three new videos will be created per week, which will play alongside older, non-news content from CNN and more virally-designed BuzzFeed videos. BuzzFeed already has half a dozen YouTube channels but its partnership with CNN represents a significant coup that pairs its social-savvy news approach with an established media name. Beyond strengthening BuzzFeed’s proposition, the deal is also a significant one for CNN.

Read the full story at The Next Web.

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