Shelly Palmer Radio Report – April 19, 2013

Have you ever been outside, taken a picture with your phone only to be horrified by how over-exposed the image are? We’ve all been there. For such a simple interface, most smartphone cameras actually have quite a few settings you can play around with to change how your photos will turn out. A new patent by Google, however, could make this a thing of the past. Google would use your phone’s GPS to automatically tune a camera based on a few factors, like what the weather is like and whether or not you’re inside. What kinds of settings could it change? Think about how much more light you need on a rainy April day than on a bright sunny day in mid-August. Most of us take pictures using our phone’s ‘auto’ setting, but a technology like this would make tinkering with manual settings a thing of the past. Plus, if all else fails, we can continue to blame technology for ruining our pictures.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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