We’ve seen some rumors flying around that Google’s upcoming “X Phone” will have customizable hardware options that will essentially let users pick some of the key features they want in a mobile device. While such rumblings are still firmly in the “rumor” category, former Apple evangelist and current advisor at Google’s Motorola division Guy Kawasaki has given them a little more life by posting a video on his Google+ page about the Porsche Exclusive program that gives customers the option of custom-designing their own Porsches from a list of given options. Just above the video Kawasaki writes that it would be “great if you could personalize your phone like this,” a hint that Google and Motorola are working on a similar “build-your-own-device” program.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.