Last night, I published my 400th photo on Instagram — and it got me thinking about how I use this indispensable app. In the year and half I’ve been using the service, that amounts to about about five pictures posted per week. But my posting pales in comparison to how often I use the app: every morning I check my feed, many times throughout the day, and definitely before I go to bed at night. Much of that browsing, especially in the evening, is done on my iPad — despite the fact that Instagram still does not have a tablet-optimized iPad app. Yes, even one of the most popular iOS apps of all time still requires you to click the “2x” button on your iPad. How can this be? It’s certainly easy to write it off as the fact that people take photos with their smartphones, not their tablets. But one of the best parts of Instagram, and I know this is the case not just for me, is browsing the images that your friends are posting.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.