We’re just hours away from the Samsung Galaxy S IV smartphone launch in New York City, the first time the Korean manufacturer will unveil a device in the U.S. and not overseas. The event — which kicks off at 7:00 p.m. ET at Radio City Music Hall, just blocks away from competitor Apple’s flagship store — will be live streamed via Samsung Mobile’s YouTube page and broadcast in Times Square. We’ve also embedded the stream above for your viewing pleasure. For those following along on Twitter, Samsung is urging fans to use the hashtag #Unpacked, a reference to its much-hyped “Unpacked” marketing campaign. There has been a lot of fanfare leading up to the event. First, it handed out paper invitations at Mobile World Congress conference last month — a move we’d expect from Apple — by drawing attention away from the show and onto its upcoming launch. Then, the company organized a flash mob.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.