A new kind of streaming technology is set to make quite the splash in Allentown, Pa. Minor league baseball’s Lehigh Valley IronPigs announced on Tuesday plans to bring a pee-controlled urinal video game system to their home field when the season begins next month. Yes, that’s right: a pee-controlled urinal video game system. The technology, trumpeted by the team as a first in the sports world, comes via UK company Captive Media, and is a partnership with a local hospital system to promote men’s prostate health at minor league baseball’s most-frequented stadium. But enough with the boring details. Let’s get down to what’s important: how this bit of cutting-edge tech actually works. First, a male baseball fan walks into any of Coca-Cola Park’s many men’s rooms. He swaggers up to his urinal of choice, noticing a video monitor mounted near eye level on the wall, above.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.