Sometimes, it’s what you don’t say that matters. When asked at Google’s Big Tent Summit about when Google Now might show on the iPhone, the company’s Eric Schmidt told a questioner that he’ll “need to discuss that with Apple,” and that there was no certainty Apple would approve what Google sent. Conspicuously non-committal? You bet — but the statement also suggests that a Google Now release is just a question of whether or not Apple gives the thumbs up, not whether the iOS port exists at all. We’d add that the remarks sound eerily familiar. Schmidt was saying similar things about Apple’s responsibility when he downplayed the odds of a stand-alone Google Maps release for iOS, and we all know how that turned out. Skip forward to about 17:50 in the video at the source link for Schmidt’s own words.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.