If Google is awarded the right to manage the domain registrations for .search, .app, .blog and .cloud, there is now a good chance that it won’t just use them for its own services and will open them up for non-Google properties, too. Last year, when ICANN opened up the first phase of the registration process for new generic top-level domain names, Google accounted for about 100 of the over 1,900 applications ICANN received. Among those were some that referenced Google brands and products like .google, .chrome, .android and .gmail, but Google and many of the other applicants also applied for the right to manage top-level domains with very generic terms like .blog, .show, .earth, .book and .car. ICANN CEO Fadi Cherhade recently announced that the organization will start recommending the first new generic top-level domains (gTLDs) for delegation around April 23.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.