Depending who you ask, Foursquare could be in a great place as far as growth. Or in a bad place. We’ve heard about potential acquisitions, difficulty fundraising and everything in between. One thing we do know is that Foursquare needs your check ins to survive. After pushing consumer-facing features that allow you to dive deep into venue information, whether you check in or not, the metric is clearly still Foursquare’s bread and butter. On Wednesday, the company has released an iOS update to speed up your check-in process. The app has turned into a hybrid of Yelp and history-tracker, but this update is focused more on the latter. Naturally, without knowing how many people visit a venue, the company can’t truly tell you how popular it is. To date, Foursquare says it has “Over 3 billion check-ins, with millions more every day.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.