Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant. In an earnings call with Wall Street analysts in January, the company’s founder and chief executive, Mark Zuckerberg, offered some hints of what a reimagined News Feed might look like: bigger photos, more videos and “more engaging ads.” “Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically,” Mr. Zuckerberg said at the time. Facebook declined to comment on the redesign, which is scheduled to be announced at its headquarters in Menlo Park, Calif. But the adjustments will reflect the tricky balance Facebook faces now that it is a public company.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.