AppleA new Apple patent filing describes a variety of methods to protect a dropped iPhone during a fall, lessening damage through a number of clever systems. The USPTO filing, spotted by AppleInsider, includes a rotational mechanism to change the orientation of a falling iPhone, for instance, as well as on-device thrusters, and a way to clamp down on inserted cables when a fall is detected. The patent describes a number of ways Apple might be able to make a device that can change direction mid-flight, which would allow it to put its most impact-resistant surface forward to meet the ground. These include an internal gadget for shifting mass to one end of the iPhone, an actual “thrust mechanism” that could even include a “gas canister,” an air foil that activates in free fall, a way to contract external bits like switches within the case for protection, and a gripping system that can clamp down on charing and headphone cables to ensure those catch the falling phone.

Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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