The Web can seem unfathomably vast, but according to a study published in the Philosophical Transactions of the Royal Society, it’s more tightly bound than you might think. Most Web pages can be connected in 19 clicks or less, thanks to search engines, large aggregators and social networking sites, according to a paper on network science by Hungarian physicist Albert-László Barabási. As the Smithsonian magazine reported, these sites act as hubs for the Web at large — or, as Smithsonian’s Joseph Stromberg puts it, the “Kevin Bacons” of the Web. While the vast majority of Web pages have few connections except to pages that have closely related content, the presence of these super sites pulls those disparate groups together. And that number doesn’t seem likely to change any time soon.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.