Video games retailer GameStop is pledging $10 million to help independent mobile game developers refine and distribute their creations. The program is being run through Kongregate, the web game distribution platform GameStop purchased in 2010. Kongregate will offer developers financial services, consultation to improve their product and marketing support. Most importantly, it will offer developers a distribution platform across Kongregate (which has 15 million monthly unique visitors), GameStop’s mobile apps, the company’s website and its more than 6,000 stores. Kongregate is bringing on former Zynga general manger Panayoti Haritatos as the vice president of the mobile division. Haritatos was the founder and CEO of indie studio Urbansquall, which was purchased by Zynga in 2009.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.