Now that the dust has settled and regular games are starting back up again, it’s important to take note of one of NBA All-Star Weekend’s biggest winners. We’re not talking about Chris Paul. We’re definitely not talking about 2 Chainz. We’re talking, in fact, about Twitter CEO Dick Costolo. The NBA, more than any other sports league, has long been particularly simpatico with Twitter. Its players are among the most entertaining athletes online, many fans and media practically live on Twitter and the league is especially forward-thinking in coming up with new ways to use the platform. Last March, for example, the NBA became the first sports league to sell official Twitter-handle player t-shirts. In May, it became the world’s first sports league to break 5 million followers. In that context, Costolo’s epic All-Star Weekend isn’t as surprising as it may seem at first glance. But still, the guy balled out.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.