Google is said to be preparing paid subscription options for individual channels on YouTube, according to a report from AdAge. In its latest attempt to compete with traditional television, the company will reportedly allow a small group of producers to create channels that users will only be able to view if they pay a monthly fee. The first paid channels are said to cost somewhere between $1 and $5 each month. Google is also interested in offering content on an episodic basis and special pay-per-view events. Sources speaking to AdAge suggest that Google will introduce paid channels as early as the second quarter of this year.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.