While “the weather” generally makes for dependably boring conversation, the weather itself tends to be anything but dependable. Mother Nature is mercurial, and she has no problem raining on your parade at a moment’s notice. When it comes technology and the weather, the conversation (albeit boring) is usually dominated by the usual suspects, like expensive URLs and familiar incumbents, including Weather.com, The Weather Channel and AccuWeather — to name a few. Plus, Google offers realtime weather forecasts in search, and your iPhone and Android device have native weather apps right at your fingertips. Although gaining mindshare over these incumbents would seem to be a tall order, an Israeli startup called Nooly wants to re-start the conversation — namely by giving everyday weather watchers a more dependable (and localized) weather forecast on the Web and on mobile.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.