As the founder of a startup, I am probably the last person you’d expect to tell you that scale matters. And to be sure, there’s plenty of innovation coming from small, nimble companies that nonetheless are able to disrupt huge markets. However, with Facebook’s recent addition of voice calling to its Messenger app, the company is poised to demonstrate to the mobile industry the benefits – and power – of scale, first hand. And in what can only be described as the perfect murder, Facebook is now in a position to effectively kill the traditional telephone, starting with the phone number. The implementation of Facebook’s voice features are straightforward yet unique: You make a call by tapping a name, not a number, a username, or any other type of identifier. You’re calling a social connection. That in itself is not shocking, but Facebook can go even further.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.