“C’mon, guys … it’s a nasal microvascular thing!” We’re all familiar with the story of Rudolph the Red-Nosed Reindeer: an outcast, ridiculed for his glowing nose, chosen by Santa himself to guide the iconic sleigh across the world and deliver presents to millions of children. It’s an uplifting, Christmas-time staple. But why was Rudolph’s nose so red in the first place? According to handful of Dutch scientists, he was just overheated. The group published a report on Tuesday, appropriately titled “Microcirculatory investigations of nasal mucosa in reindeer Rangifer tarandus (Mammalia, Artiodactyla, Cervidae): Rudolph’s nose was overheated,” that claims the reindeer’s illuminating schnoz was the result of hyperthermia.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.