Google has released a native version of its Maps app for the iPhone. It follows Apple’s switch to its own map software which stopped Google powering the handset’s default app. The move was widely criticised after numerous mistakes were found in Apple Maps’s search results. Google’s new iPhone app introduces some functionality previously restricted to Android devices. One analyst said it would prove popular, but added that Nokia still posed a challenge. The Finnish company recently launched its own free maps app for the iPhone. The firms are motivated in part by a desire to gather data automatically generated by handsets using their respective software, as well as users’ own feedback. This allows them to fine-tune their services and improve the accuracy of features such as traffic status updates.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.