YouTube introduced professional channels — an initiative to add original content to the Web’s top video site — back in December 2011, after an investment of $100 million, and now it is preparing its a second push for the program but far fewer partners can expect to see upfront cash investments. Ad Age reports that the company is readying a second round of funding but the fresh money will only be seen by 30 to 40 percent of its 100 plus channel partners, which were recruited to make the service more TV-like and competitive against video-on-demand (VoD) services. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.