Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011. After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September – unveiled via tweet by co-investor Justin Timberlake – showing off a radically different design and an emphasis on music. It looked good. Certainly good enough to stop a lot of the scoffing at the prospect of a Myspace comeback, especially as it was clear that the site wasn’t aiming to topple Facebook purely as a social network. Read the full story at The Guardian.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.