Tim Cook
Tim Cook
Tim Cook

Apple CEO Tim Cook is taking a page out of the Google playbook and is granting select employees two-week breaks to work on outside and independent projects, according to The Wall Street Journal. The initiative, known as “Blue Sky,” is aimed at boosting employee morale and keeping workers loyal to Apple. Google and other Silicon Valley companies have employed similar programs that allow employees to spend a certain amount of their time working on side projects, which in the past have resulted in GMail and other popular Google services. Read the full story at Boy Genius Report.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



PreviousHow Teachers Will Use E-Readers to Catch Cheaters NextAmazon prepares users for the zombie apocalypse with essential gear

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.