Apple CEO Tim Cook is taking a page out of the Google playbook and is granting select employees two-week breaks to work on outside and independent projects, according to The Wall Street Journal. The initiative, known as “Blue Sky,” is aimed at boosting employee morale and keeping workers loyal to Apple. Google and other Silicon Valley companies have employed similar programs that allow employees to spend a certain amount of their time working on side projects, which in the past have resulted in GMail and other popular Google services. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.