Tumblr announced on Monday that all blogs as well as the Tumblr Dashboard will be unavailable for a “few hours” on Saturday October 6, starting at 4:00AM EST (1:00AM PST). The company explained this was a required move as the microblogging platform, which serves billions of impressions for its 150 million users, attempts to further improve performance. Blake Matheny, VP Engineering at Tumblr, called the notice “bittersweet news” before giving up the details of what exactly will happen next weekend: “We are now ready to complete the last major step in upgrading our infrastructure.” Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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