Daredevil Felix Baumgartner is currently headed to the outer edge of the Earth’s atmosphere in a balloon-powered space capsule. When he gets to 120,000 feet, he’ll jump out and attempt to parachute back to the planet and set a new world’s record. Meantime, I believe that Baumgartner, his sponsor Red Bull and YouTube have already set a record: By YouTube’s count, there are more than two million live streams of the event going out around the world. (Update: The audience for this one kept climbing as Baumgartner did. Latest total: 8 million) Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.