Apple Is a Follower

Ducks in a Row
Ducks in a Row
Ducks in a Row

Apple never wanted to make the iPad Mini. It was forced to, by an army of tiny tablets laying successful siege to its empire. Apple’s conceded a lot of ground already. But it’s not the first time this year it’s had to play catch-up. With every new release, it becomes increasingly clear that Apple’s no longer the pace car for an entire industry. Maybe Apple’s transformation from leader to follower was inevitable. But that doesn’t make it any less jarring. The iPad Mini is an obvious and bloated—both in size and price—response to last year’s Kindle Fire and this summer’s Nexus 7. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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