Jeff Bezos
Jeff Bezos
Jeff Bezos

Amazon’s Jeff Bezos doesn’t like to reveal much about the Kindle hardware business. When he was asked in an interview with All Things D whether Amazon made money on the new Kindle hardware, ranging from $69 to $499, introduced September 6, he responded, “We don’t disclose the exact bill and materials, so I can’t answer that. But we don’t want to lose a lot of money on the device because then we’d really hate it if you put it in the desk drawer. On the other hand, if you make a lot of money on the device, I believe you haven’t earned your money on it yet, and then you’ve incentivized them [the customers] to stay on the upgrade treadmill that I mentioned today.” Read the full story at CNET.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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