Apple is back at the negotiating table with music industry executives in an attempt to create a streaming custom radio service similar to Pandora and Spotify, the Wall Street Journal reports. These apps allow users to set their musical preferences, and are then fed a stream of similar music they’re likely to enjoy — without the need to drop money on every track they’d like to try. With last year’s launch of iTunes Match providing greater access to on-demand content for subscribers, this move would see Apple reinforce its already-ironclad grip on music retailing. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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