Apple is back at the negotiating table with music industry executives in an attempt to create a streaming custom radio service similar to Pandora and Spotify, the Wall Street Journal reports. These apps allow users to set their musical preferences, and are then fed a stream of similar music they’re likely to enjoy — without the need to drop money on every track they’d like to try. With last year’s launch of iTunes Match providing greater access to on-demand content for subscribers, this move would see Apple reinforce its already-ironclad grip on music retailing. Read the full story at The Next Web.