Apple is back at the negotiating table with music industry executives in an attempt to create a streaming custom radio service similar to Pandora and Spotify, the Wall Street Journal reports. These apps allow users to set their musical preferences, and are then fed a stream of similar music they’re likely to enjoy — without the need to drop money on every track they’d like to try. With last year’s launch of iTunes Match providing greater access to on-demand content for subscribers, this move would see Apple reinforce its already-ironclad grip on music retailing. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.