Oh snap: Google acquires Apple’s favorite iPad app


Apple is a huge fan of Snapseed, the mobile photo editor for iPad and iPhone from Nik Software. So much so, in fact, that Apple named it the 2011 “iPad App of the Year.” But Snapseed has an even bigger admirer in Google, which just bought the German company behind the app, according to a report by The Verge. Apple’s iPhone has long been a haven for mobile photographers. For years it was the most popular camera used on Flickr photos. When Instagram arrived with its easy-to-apply faux-vintage filters, it was an almost-instant sensation for mobile, social photography, and it was iPhone-only. Read the full story at Giga OM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



PreviousWarner Bros targets hundreds of Amazon sellers over DVD piracy NextHP CEO admits company’s laptops feel like ‘bricks,’ vows to learn from Apple

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.