Yes, it should be easy for Apple to one day match Google’s prowess for creating a top-notch maps application: All it has to do is hire another 7,000 people. Business Insider reports that Google has roughly 7,100 people who are working on its maps application, including 1,100 full-time employees and 6,000 contractors who combine to work as “street view drivers, people flying planes, people drawing maps, people correcting listings, and people building new products.” As BI notes, Apple has only 13,000 non-retail employees in total, so it’s really not fair to compare its maps application with an app that’s designed and maintained by a small army. Read the full story at Boy Genius Report.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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