In a keynote at the NFC World Congress, Microsoft detailed its Windows Phone 8 push to use the technology, in the process highlighting that Windows 8 itself is the de facto larger piece of its efforts. As reported in NFCWorld, Microsoft is cognizant of its minor footprint in smartphones, but fully aware of what Windows 8 could mean for NFC technology, which is baked into the forthcoming desktop operating system: “While I’m not the biggest phone operating system, we are the biggest computer operating system. […] It’s not just a phone with 2% market share. It’s Windows.” Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.