Audience, the company responsible for developing the EarSmart technology which powers Siri, has announced that Apple is “unlikely” to use the system in the next-generation iPhone. Audience actually helped Apple develop part of the A5 processor, so that it could include a digital signal processor to remove background noise and secondary voices, as well as helping improve the Siri experience. However, it seems Apple doesn’t need the company’s help any more. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousFox to sell UltraViolet Digital HD movies three weeks ahead of discs or VOD, Prometheus is first NextAmazon Changed Reading. Now It Could Change Writing

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.