Amazon doesn’t want to drive even more customers Apple’s way, so it has done an about-face on its decision to include ads on the lock screen and main home screen of its new Kindle Fire tablets and is letting buyers opt out — for a $15 upcharge. Last week, Amazon introduced a slew of new Kindle e-readers and Fire tablets. All the new Fire tablets featured “Special Offers” that included the ads. In a statement, Amazon has reversed course. “I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15.” Read the full story at PC World.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.