Amazon added a new developer feature called “device targeting” on Monday, which will making it easier for device owners to find the right applications for their particular smartphone or tablet. Mobile app developers can use device targeting to build multiple versions of their software so that the correct version is installed from Amazon’s Appstore for Android, regardless of the device. By allowing this, Amazon can help reduce or even eliminate any potential application fragmentation of software that works on some Kindle Fires, but not on others. Read the full story at Giga OM.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.