Apple TV
Apple TV
Apple TV

Six years ago, Apple tried to patent a harmless looking menu for navigating videos. Today, it got that patent. What’s happened in those six years? Apple’s poised to become the biggest TV company in the world—now we’re seeing how. The patent, granted for “generating a menu in a video environment for video that can be display [sic] in one or more contexts.” English translation: one TV menu to rule them all, just like Apple’s TV remote is a gorgeous masterwork of minimalism. It also reveals an ambition we’ve all surmised: Apple wants you to watch TV channels on its little black box, not the big one you get from your cable or satellite provider. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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