Six years ago, Apple tried to patent a harmless looking menu for navigating videos. Today, it got that patent. What’s happened in those six years? Apple’s poised to become the biggest TV company in the world—now we’re seeing how. The patent, granted for “generating a menu in a video environment for video that can be display [sic] in one or more contexts.” English translation: one TV menu to rule them all, just like Apple’s TV remote is a gorgeous masterwork of minimalism. It also reveals an ambition we’ve all surmised: Apple wants you to watch TV channels on its little black box, not the big one you get from your cable or satellite provider. Read the full story at Gizmodo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.